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Brief: gun violence in the USA is an ever increasing problem. The aim of the project is to raise awareness on the gun control issue.

The idea: as it is often the case with tragedies, people tend to think that gun related accidents are unlikely

to happen in ordinary contexts. Unfortunately, that is far from the truth, which is why we tracked down  the places where these accidents have occurred in the past and divided them into categories (schools, parks, public venues etc.). Our aim was then to interfere with one's music stream by playing an actual recording

of a 911 call during a shooting. The spectator would therefore be unwillingly and suddenly thrown into

the scene, as if it were happening in real life.

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Art directors: Nicola Barbato,

Margarita Contreras, Angiola El Kouba.

Copywriter: Gianmaria Neri.

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